Majapahit Empire- Prehistoric Era (influence of religions)
Colonialisation Scars - Disparaging climates
Mid-20th century BOOM - Commercialisation (Gaslighted Appreciations)
Present-day Digitised society - Mimic Culture Wars
The dynamic interplay of social media contexts and rising levels of tourism from diverse nations, presents a complex landscape for the reclamation of traditional beauty standards. While the colonial preference for lighter skin cast a long shadow, the digital age offers platforms for showcasing and celebrating the diverse beauty inherent in Indonesia's various ethnic groups and cultural traditions. Social media allows indigenous aesthetics, such as traditional hairstyles, patterns, and adornments, to gain visibility - cultivating a renewed appreciation for these cultural expressions of beauty, and creating a shared experience for all involved. Furthermore, as Bali's tourism industry thrives on its distinct cultural identity, there's a growing incentive to preserve and promote these traditions, including aesthetic practices, as part of its unique appeal. Increasing awareness of beauty diversity through digital channels and tourism can empower individuals to embrace their heritage, act against derogotory internalised colonial ideals, and highlights a more inclusive and representative understanding of Indonesian beauty.
